Etihad Town Phase 4 Pre-Launch Payment Plan 2026 \u2014 Residential Plots | Land Holders<\/title>\n<meta name=\"description\" content=\"Official pre-launch payment plan for Etihad Town Phase 4 residential plots. 5 Marla from PKR 59 lakh, 10 Marla from PKR 1.05 crore, 20 Marla from PKR 1.95 crore. 3-year installment plan with 20% booking. Book through Land Holders.\">\n<meta name=\"keywords\" content=\"Etihad Town Phase 4 payment plan, Etihad Town Phase 4 pre launch, Etihad Town Phase 4 price, Etihad Town Phase 4 residential plots, Etihad Town Phase 4 5 Marla price, Etihad Town Phase 4 10 Marla price\">\n<link rel=\"canonical\" href=\"https:\/\/www.landholders.pk\/etihad-town-phase-4-pre-launch-payment-plan-2026\/\">\n<meta property=\"og:title\" content=\"Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026 | Land Holders\">\n<meta property=\"og:description\" content=\"Pre-launch residential plot prices for Etihad Town Phase 4. 5 Marla PKR 59L, 10 Marla PKR 1.05Cr, 20 Marla PKR 1.95Cr. 3-year plan, 20% booking. Book with Land Holders.\">\n<meta property=\"og:type\" content=\"article\">\n<meta property=\"og:url\" content=\"https:\/\/www.landholders.pk\/etihad-town-phase-4-pre-launch-payment-plan-2026\/\">\n<script type=\"application\/ld+json\">[{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Etihad Town Phase 4 Pre-Launch Payment Plan 2026 \u2014 Residential Plots | Land Holders\", \"description\": \"Official pre-launch payment plan for Etihad Town Phase 4 residential plots. 5, 10, and 20 Marla plots on a 3-year installment plan with 20% down payment. Complete breakdown, terms, and booking guide by Land Holders.\", \"author\": {\"@type\": \"Organization\", \"name\": \"Land Holders\", \"url\": \"https:\/\/www.landholders.pk\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Land Holders\", \"url\": \"https:\/\/www.landholders.pk\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/www.landholders.pk\/wp-content\/uploads\/2025\/06\/land-holders-logo.png\"}}, \"datePublished\": \"2026-05-18\", \"dateModified\": \"2026-05-18\", \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/www.landholders.pk\/etihad-town-phase-4-pre-launch-payment-plan-2026\/\"}}, {\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/www.landholders.pk\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Blog\", \"item\": \"https:\/\/www.landholders.pk\/blog\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026\"}]}, {\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is the price of a 5 Marla plot in Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The pre-launch price of a 5 Marla residential plot in Etihad Town Phase 4 is PKR 59,00,000 (59 lakh). The 20% down payment is PKR 11,80,000 and the monthly installment is PKR 59,000 for 30 months.\"}}, {\"@type\": \"Question\", \"name\": \"What is the price of a 10 Marla plot in Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The pre-launch price of a 10 Marla residential plot is PKR 1,05,00,000 (1.05 crore). The 20% down payment is PKR 21,00,000 and the monthly installment is PKR 1,50,000 for 30 months.\"}}, {\"@type\": \"Question\", \"name\": \"What is the price of a 20 Marla (1 Kanal) plot in Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Two 20 Marla categories are available. Category 1 is priced at PKR 1,95,00,000 (1.95 crore) with PKR 39,00,000 down payment and PKR 1,95,000 monthly. Category 2 is priced at PKR 3,70,00,000 (3.70 crore) with PKR 74,00,000 down payment and PKR 3,70,000 monthly.\"}}, {\"@type\": \"Question\", \"name\": \"What is the payment plan duration for Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Etihad Town Phase 4 offers a 3-year payment plan with 20% down payment, 10% ballot payment, 4 balloon payments of 5% each, 30 monthly installments of 1%, and 20% possession payment.\"}}, {\"@type\": \"Question\", \"name\": \"Is Etihad Town Phase 4 LDA approved?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The developer has a track record of LDA-approved projects (Phase 1 NOC: LDA\/DMP-I\/1683). The official NOC status for Phase 4 is expected to be confirmed at or near the formal launch. Land Holders recommends verifying NOC status before booking.\"}}, {\"@type\": \"Question\", \"name\": \"Where is Etihad Town Phase 4 located?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Etihad Town Phase 4 is located near Pine Avenue and Chenab Road, adjacent to Etihad Town Phase 2 and Phase 3, and close to Lake City. It is accessible via Lahore Ring Road (Halloki Interchange) within 3-5 minutes.\"}}, {\"@type\": \"Question\", \"name\": \"Are these pre-launch prices or final prices?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"These are pre-launch prices, which are typically the lowest prices offered during a project's lifecycle. Prices are expected to increase once the formal launch takes place and development progresses. Pre-launch buyers historically benefit from the highest appreciation.\"}}, {\"@type\": \"Question\", \"name\": \"How can I book a plot in Etihad Town Phase 4 through Land Holders?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Contact Land Holders at +92 311 1655111 via WhatsApp or phone. We will guide you through plot selection, documentation, and the booking process. Visit our office at Bahria Town Lahore for in-person consultation.\"}}]}, {\"@context\": \"https:\/\/schema.org\", \"@type\": \"RealEstateAgent\", \"name\": \"Land Holders\", \"description\": \"Zameen Say Ghar Tak \u2014 trusted real estate agency in Bahria Town Lahore.\", \"url\": \"https:\/\/www.landholders.pk\", \"telephone\": \"+923111655111\", \"email\": \"info@landholders.pk\", \"address\": {\"@type\": \"PostalAddress\", \"streetAddress\": \"51 Nishter Commercial, Sector E, Lavandus Block, Bahria Town\", \"addressLocality\": \"Lahore\", \"addressRegion\": \"Punjab\", \"addressCountry\": \"PK\"}, \"openingHours\": \"Sa-Th 10:00-19:00\"}]<\/script>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Plus+Jakarta+Sans:wght@300;400;500;600;700;800&display=swap\" 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.cards-grid{grid-template-columns:1fr!important;}\n}\n@media(max-width:480px){.stats-grid{grid-template-columns:1fr!important;}}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"lh-header\">\n <div class=\"lh-header-inner\">\n <nav class=\"lh-crumb\">\n <a href=\"https:\/\/www.landholders.pk\">Land Holders<\/a><span class=\"s\">\u203a<\/span>\n <a href=\"https:\/\/www.landholders.pk\/blog\/\">Blog<\/a><span class=\"s\">\u203a<\/span>\n <span>Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026<\/span>\n <\/nav>\n <div class=\"lh-pill\">\ud83d\ude80 Pre-Launch Rates \u2014 Limited Time<\/div>\n <h1>Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026<span>Residential Plots \u00b7 5, 10 & 20 Marla \u00b7 3-Year Installments \u00b7 20% Down Payment<\/span><\/h1>\n <p class=\"lh-lead\">Etihad Town Phase 4 has released its pre-launch residential plot payment plan. This is the earliest \u2014 and cheapest \u2014 entry point into the Etihad Group's newest project. This guide breaks down every number, explains the payment structure, and helps you decide if this is the right investment for you.<\/p>\n <div class=\"lh-header-meta\">\n <span>Published 2026-05-18 \u00b7 Land Holders Research<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n<div class=\"lh-wrap lh-body\">\n\n <div class=\"toc-box\">\n <h3>What's Inside This Guide<\/h3>\n <ol>\n <li><a href=\"#overview\">Pre-Launch Overview \u2014 Key Numbers<\/a><\/li>\n <li><a href=\"#plan-structure\">Payment Plan Structure \u2014 How It Works<\/a><\/li>\n <li><a href=\"#5marla\">5 Marla Plot \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#10marla\">10 Marla Plot \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#20marla-cat1\">20 Marla (Category 1) \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#20marla-cat2\">20 Marla (Category 2) \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#comparison\">Side-by-Side Price Comparison<\/a><\/li>\n <li><a href=\"#premiums\">Premium Charges \u2014 Corner, Park-Facing & More<\/a><\/li>\n <li><a href=\"#terms\">Terms & Conditions<\/a><\/li>\n <li><a href=\"#why-prelaunch\">Why Pre-Launch Prices Matter<\/a><\/li>\n <li><a href=\"#location\">Phase 4 Location & Connectivity<\/a><\/li>\n <li><a href=\"#developer\">Developer \u2014 Etihad Group Track Record<\/a><\/li>\n <li><a href=\"#how-to-book\">How to Book Through Land Holders<\/a><\/li>\n <li><a href=\"#faqs\">Frequently Asked Questions<\/a><\/li>\n <\/ol>\n <\/div>\n\n \n <div class=\"highlight-banner\">\n <h3>\ud83d\ude80 Pre-Launch Prices \u2014 Book Now Before Rates Increase<\/h3>\n <p>Pre-launch rates are the lowest prices in a project's lifecycle. Once the formal launch happens, these prices will increase. Secure your plot today.<\/p>\n <div class=\"btn-row\">\n <a href=\"https:\/\/wa.me\/923111655111?text=I%20want%20to%20book%20a%20plot%20in%20Etihad%20Town%20Phase%204%20at%20pre-launch%20rates\" style=\"display:inline-flex;align-items:center;gap:7px;background:#1a6fe8;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcf1 Book on WhatsApp<\/a>\n <a href=\"tel:+923111655111\" style=\"display:inline-flex;align-items:center;gap:7px;background:transparent;color:rgba(255,255,255,.85)!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:500;text-decoration:none!important;border:1px solid rgba(255,255,255,.28);white-space:nowrap;\">\ud83d\udcde Call +92 311 1655111<\/a>\n <\/div>\n <\/div>\n\n \n <h2 id=\"overview\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Pre-Launch Overview \u2014 Key Numbers at a Glance<\/h2>\n\n <div class=\"stats-grid\">\n <div class=\"stat-box\"><div class=\"num\">PKR 59L<\/div><div class=\"lbl\">5 Marla From<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">PKR 1.05Cr<\/div><div class=\"lbl\">10 Marla From<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">3 Years<\/div><div class=\"lbl\">Payment Duration<\/div><\/div>\n <\/div>\n\n <table class=\"lh-table\">\n <thead><tr><th>Plot Size<\/th><th>Total Price<\/th><th>Down Payment (20%)<\/th><th>Monthly (1% \u00d7 30)<\/th><th>Possession (20%)<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>5 Marla<\/strong><\/td><td>PKR 59,00,000<\/td><td>PKR 11,80,000<\/td><td>PKR 59,000<\/td><td>PKR 11,80,000<\/td><\/tr>\n <tr><td><strong>10 Marla<\/strong><\/td><td>PKR 1,05,00,000<\/td><td>PKR 21,00,000<\/td><td>PKR 1,50,000<\/td><td>PKR 21,00,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 1)<\/strong><\/td><td>PKR 1,95,00,000<\/td><td>PKR 39,00,000<\/td><td>PKR 1,95,000<\/td><td>PKR 39,00,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 2)<\/strong><\/td><td>PKR 3,70,00,000<\/td><td>PKR 74,00,000<\/td><td>PKR 3,70,000<\/td><td>PKR 74,00,000<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n <p>These are <strong>pre-launch rates<\/strong> \u2014 the lowest prices the developer will offer for Phase 4. Historically, Etihad Town pre-launch buyers in Phase 1 and Phase 2 saw significant appreciation once development progressed and formal launches took place. This is the window to enter at the bottom of the price curve.<\/p>\n\n \n <h2 id=\"plan-structure\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Payment Plan Structure \u2014 How It Works<\/h2>\n <p>Etihad Town Phase 4 residential plots follow a <strong>3-year installment plan<\/strong> with six payment components. Here's how the structure works:<\/p>\n\n <div class=\"info-card\">\n <h3>\ud83d\udccb 3-Year Payment Plan Breakdown<\/h3>\n <table class=\"lh-table\" style=\"margin:12px 0 0;\">\n <thead><tr><th>Component<\/th><th>Percentage<\/th><th>When It's Due<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>Down Payment<\/strong><\/td><td>20% of total price<\/td><td>At time of booking<\/td><\/tr>\n <tr><td><strong>Ballot Payment<\/strong><\/td><td>10% of total price<\/td><td>At time of ballot\/allotment<\/td><\/tr>\n <tr><td><strong>4 Balloon Payments<\/strong><\/td><td>5% each (20% total)<\/td><td>Semi-annually during the plan<\/td><\/tr>\n <tr><td><strong>30 Monthly Installments<\/strong><\/td><td>1% each (30% total)<\/td><td>Monthly \u2014 starting 30 days after booking<\/td><\/tr>\n <tr><td><strong>Possession Payment<\/strong><\/td><td>20% of total price<\/td><td>At time of possession<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n <p>This structure is consistent with Etihad Group's approach in previous phases. The 1% monthly installment is deliberately kept low to make the plan accessible \u2014 the heavier lifting happens through the ballot and balloon payments, which are spaced out to give buyers time to arrange funds.<\/p>\n\n \n <h2 id=\"5marla\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">5 Marla Plot \u2014 Full Breakdown<\/h2>\n <p>The 5 Marla residential plot is the most popular size in Pakistani housing societies \u2014 and at PKR 59 lakh, Etihad Town Phase 4 offers one of the most competitive pre-launch prices in the Lahore market for an Etihad Group project.<\/p>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>5 Marla Residential Plot<\/h4>\n <div class=\"price\">Total Price: PKR 59,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 11,80,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 5,90,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 2,95,000 \u00d7 4 = PKR 11,80,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 59,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 11,80,000<\/span><\/div>\n <\/div>\n\n <p><strong>Who should consider this?<\/strong> First-time buyers looking for affordable entry into an Etihad Group project. The monthly installment of PKR 59,000 is manageable for many middle-income families and salaried professionals. It's also the most liquid plot size for resale if you're buying purely as an investment.<\/p>\n\n \n <h2 id=\"10marla\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">10 Marla Plot \u2014 Full Breakdown<\/h2>\n <p>The 10 Marla plot offers a significant step up in space \u2014 ideal for families wanting a spacious home or investors targeting the premium residential segment.<\/p>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>10 Marla Residential Plot<\/h4>\n <div class=\"price\">Total Price: PKR 1,05,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 21,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 10,50,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 5,25,000 \u00d7 4 = PKR 21,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 1,50,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 21,00,000<\/span><\/div>\n <\/div>\n\n <p><strong>Who should consider this?<\/strong> Established families planning to build a proper home, or investors who want to target the upper-mid market where per-marla appreciation tends to be strongest. The PKR 1.05 crore total is competitive compared to 10 Marla plots in mature societies.<\/p>\n\n \n <h2 id=\"20marla-cat1\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">20 Marla (Category 1) \u2014 Full Breakdown<\/h2>\n <p>The first 20 Marla category is priced at PKR 1.95 crore \u2014 offering 1 Kanal of land at a per-marla rate that represents strong value at the pre-launch stage.<\/p>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>20 Marla Residential \u2014 Category 1<\/h4>\n <div class=\"price\">Total Price: PKR 1,95,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 39,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 19,50,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 9,75,000 \u00d7 4 = PKR 39,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 1,95,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 39,00,000<\/span><\/div>\n <\/div>\n\n <p><strong>Category 1 vs Category 2:<\/strong> The two 20 Marla categories likely differ in location, block, or plot positioning within the society. Category 1 at PKR 1.95 crore may represent standard-location 1 Kanal plots, while Category 2 at PKR 3.70 crore likely represents premium-location plots (main boulevard, corner, or prime-block positioning). Contact Land Holders for specific category details once the map is released.<\/p>\n\n \n <h2 id=\"20marla-cat2\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">20 Marla (Category 2) \u2014 Full Breakdown<\/h2>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>20 Marla Residential \u2014 Category 2 (Premium)<\/h4>\n <div class=\"price\">Total Price: PKR 3,70,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 74,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 37,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 18,50,000 \u00d7 4 = PKR 74,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 3,70,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 74,00,000<\/span><\/div>\n <\/div>\n\n <p><strong>Who should consider this?<\/strong> High-net-worth investors and families seeking premium, large-format living. At PKR 3.70 crore for 1 Kanal, this category is positioned as the luxury tier within Phase 4. The monthly installment of PKR 3.70 lakh reflects the premium pricing but the 3-year plan still provides structured payment flexibility.<\/p>\n\n \n <h2 id=\"comparison\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Side-by-Side Price Comparison<\/h2>\n <p>Here's how the four residential options compare at a glance \u2014 including per-marla rates to help you evaluate value:<\/p>\n\n <table class=\"lh-table\">\n <thead><tr><th>Plot Size<\/th><th>Total Price<\/th><th>Per Marla Rate<\/th><th>Booking (20%)<\/th><th>Monthly (1%)<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>5 Marla<\/strong><\/td><td>PKR 59,00,000<\/td><td>PKR 11,80,000<\/td><td>PKR 11,80,000<\/td><td>PKR 59,000<\/td><\/tr>\n <tr><td><strong>10 Marla<\/strong><\/td><td>PKR 1,05,00,000<\/td><td>PKR 10,50,000<\/td><td>PKR 21,00,000<\/td><td>PKR 1,50,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 1)<\/strong><\/td><td>PKR 1,95,00,000<\/td><td>PKR 9,75,000<\/td><td>PKR 39,00,000<\/td><td>PKR 1,95,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 2)<\/strong><\/td><td>PKR 3,70,00,000<\/td><td>PKR 18,50,000<\/td><td>PKR 74,00,000<\/td><td>PKR 3,70,000<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n <p><strong>Key insight:<\/strong> The per-marla rate decreases as plot size increases (excluding Cat 2 premium). 5 Marla comes at PKR 11.80 lakh per marla, while 20 Marla Cat 1 is PKR 9.75 lakh per marla \u2014 a <strong>17% discount per marla<\/strong> for buying larger. This is typical in pre-launch pricing and rewards investors who can commit to larger plots.<\/p>\n\n \n <h2 id=\"premiums\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Premium Charges \u2014 Corner, Park-Facing & More<\/h2>\n <p>The base prices above are for standard plots. The developer charges additional premiums for preferred positions:<\/p>\n\n <table class=\"lh-table\">\n <thead><tr><th>Premium Type<\/th><th>Additional Charge<\/th><th>Example (5 Marla Base PKR 59L)<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>Corner Plot<\/strong><\/td><td>+10% on total price<\/td><td>PKR 64,90,000<\/td><\/tr>\n <tr><td><strong>Park-Facing Plot<\/strong><\/td><td>+10% on total price<\/td><td>PKR 64,90,000<\/td><\/tr>\n <tr><td><strong>Corner + Park-Facing<\/strong><\/td><td>+15% on total price<\/td><td>PKR 67,85,000<\/td><\/tr>\n <tr><td><strong>50-ft Wide Road & Above<\/strong><\/td><td>+10% on total price<\/td><td>PKR 64,90,000<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n <p><strong>Are premiums worth paying?<\/strong> Corner and park-facing plots typically command higher resale values and rental rates in mature societies. In Etihad Town Phase 1, corner plots trade at a 15\u201325% premium over standard plots. So paying a 10% premium at pre-launch often yields a net positive return compared to standard plots over a 3\u20135 year hold period. However, if your budget is tight, a standard plot at base price still offers strong appreciation potential.<\/p>\n\n \n <h2 id=\"terms\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Terms & Conditions<\/h2>\n\n <div class=\"info-card\">\n <h3>\ud83d\udccb Official Terms<\/h3>\n <table class=\"lh-table\" style=\"margin:12px 0 0;\">\n <tbody>\n <tr><td style=\"font-weight:700;width:260px;\">Price includes<\/td><td>Cost of land only<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Development charges<\/td><td>May be charged separately<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Price changes<\/td><td>Prices subject to change without prior notice<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">First installment<\/td><td>Due 30 days after submission of down payment<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">File processing fee<\/td><td>Charged separately<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Payment methods<\/td><td>Pay order, bank transfer, or cash deposit at designated bank<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Documentation<\/td><td>CNIC copies + nominee information required at booking<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n <div class=\"advisory\">\n <h3>\u26a0\ufe0f Important Buyer Advisory<\/h3>\n <p>These are <strong>pre-launch rates<\/strong>. While the Etihad Group has a strong track record of LDA-approved development (Phase 1 NOC: LDA\/DMP-I\/1683), Land Holders recommends that buyers verify the official NOC status for Phase 4 before finalising their booking. We will update this page with NOC confirmation as soon as it is publicly announced. Pre-launch investment carries higher potential returns but also requires due diligence.<\/p>\n <\/div>\n\n \n <h2 id=\"why-prelaunch\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Why Pre-Launch Prices Matter<\/h2>\n <p>Pre-launch pricing is the earliest entry point in any real estate project's lifecycle \u2014 and historically, it's where the most significant returns are generated. Here's why:<\/p>\n\n <p><strong>1. Lowest price point in the project's history.<\/strong> Once the formal launch happens \u2014 with a public event, marketing push, and balloting \u2014 prices increase. In Etihad Town Phase 2, pre-launch buyers saw price increases of 15\u201330% between pre-launch and post-ballot stages for comparable plot sizes.<\/p>\n\n <p><strong>2. Development progress drives price growth.<\/strong> As roads are built, boundary walls go up, and infrastructure becomes visible, buyer confidence increases and prices rise. Pre-launch buyers ride this entire appreciation curve from Day 1.<\/p>\n\n <p><strong>3. Plot selection advantage.<\/strong> Pre-launch buyers typically get first pick of plot numbers and positions. Corner plots, park-facing plots, and main-road plots get snapped up early. If you want a premium position without paying secondary-market premiums later, pre-launch is the window.<\/p>\n\n <p><strong>4. Lower monthly commitment.<\/strong> At PKR 59,000\/month for 5 Marla, the pre-launch installment is the most affordable it will ever be. Post-launch plans for the same plot size \u2014 if available \u2014 will have higher total prices and correspondingly higher installments.<\/p>\n\n \n <h2 id=\"location\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Phase 4 Location & Connectivity<\/h2>\n <p>Etihad Town Phase 4 is located near <strong>Pine Avenue and Chenab Road<\/strong>, adjacent to the already-developing Etihad Town Phase 2 and Phase 3. The location is close to Lake City and within the rapidly developing Lahore southern corridor.<\/p>\n\n <div class=\"cards-grid\">\n <div class=\"card\">\n <h4>\ud83d\udee3\ufe0f Lahore Ring Road<\/h4>\n <p>3\u20135 minutes from Halloki Interchange. Full connectivity to DHA, airport, Johar Town, and northern Lahore via SL-3 and SL-4.<\/p>\n <\/div>\n <div class=\"card\">\n <h4>\ud83c\udfd8\ufe0f Adjacent to Phase 2 & 3<\/h4>\n <p>Directly next to the already-developing earlier phases. Benefits from shared infrastructure and established road networks.<\/p>\n <\/div>\n <div class=\"card\">\n <h4>\ud83c\udf0a Near Lake City<\/h4>\n <p>Close to one of Lahore's established Raiwind Road communities \u2014 adding to the area's commercial and residential maturity.<\/p>\n <\/div>\n <div class=\"card\">\n <h4>\ud83d\ude97 Pine Avenue Corridor<\/h4>\n <p>Connected via Pine Avenue \u2014 the 150-ft commercial boulevard running through Phase 2 and Phase 3, extending commercial access.<\/p>\n <\/div>\n <\/div>\n\n <p>The location's proximity to already-developing Etihad phases is a significant advantage. Phase 4 won't be an isolated greenfield project \u2014 it's an extension of an existing, active development corridor with visible infrastructure, occupied homes, and advancing road networks.<\/p>\n\n \n <h2 id=\"developer\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Developer \u2014 Etihad Group Track Record<\/h2>\n <p>Etihad Group (Union Developers) is one of Lahore's most established development companies with a portfolio spanning housing, education, healthcare, and commercial projects. Their real estate credibility is anchored by visible, delivered projects \u2014 not just promises.<\/p>\n\n <div class=\"stats-grid\">\n <div class=\"stat-box\"><div class=\"num\">9+<\/div><div class=\"lbl\">Projects Delivered<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">Phase 1<\/div><div class=\"lbl\">Fully Populated<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">3 Cities<\/div><div class=\"lbl\">Lahore \u00b7 Sialkot \u00b7 RYK<\/div><\/div>\n <\/div>\n\n <p>Key landmark projects by the Etihad Group include the <strong>LUMS Campus, UCP Lahore Campus, Sukh Chayn Gardens, and Sheikh Zayed Medical College and Hospital<\/strong>. In the housing sector, Etihad Town Phase 1 on Raiwind Road is their most visible success \u2014 a fully developed, fully occupied community with carpeted roads, underground electrification, commercial areas with McDonald's and Al-Fatah, and over 300 constructed homes.<\/p>\n <p>This institutional-grade track record \u2014 spanning education, healthcare, and residential development \u2014 provides a level of developer confidence that most new housing projects in Lahore cannot match.<\/p>\n\n \n <h2 id=\"how-to-book\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">How to Book Through Land Holders<\/h2>\n\n <div class=\"info-card\">\n <h3>\ud83d\udccb Book with Land Holders<\/h3>\n <table class=\"lh-table\" style=\"margin:12px 0 18px;\">\n <tbody>\n <tr><td style=\"font-weight:700;width:130px;\">\ud83d\udcf1 WhatsApp<\/td><td><a href=\"https:\/\/wa.me\/923111655111\">+92 311 1655111<\/a><\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83d\udcde Call<\/td><td><a href=\"tel:+923111655111\">+92 311 1655111<\/a><\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83d\udce7 Email<\/td><td><a href=\"mailto:info@landholders.pk\">info@landholders.pk<\/a><\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83c\udfe2 Visit<\/td><td>51 Nishter Commercial, Sector E, Lavandus Block, Bahria Town Lahore<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83d\udd50 Hours<\/td><td>Saturday\u2013Thursday, 10 AM \u2013 7 PM<\/td><\/tr>\n <\/tbody>\n <\/table>\n <div style=\"display:flex;gap:12px;flex-wrap:wrap;\">\n <a href=\"https:\/\/wa.me\/923111655111?text=I%20want%20to%20book%20a%20plot%20in%20Etihad%20Town%20Phase%204%20at%20pre-launch%20rates\" style=\"display:inline-flex;align-items:center;gap:7px;background:#1a6fe8;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcf1 Book on WhatsApp<\/a>\n <a href=\"tel:+923111655111\" style=\"display:inline-flex;align-items:center;gap:7px;background:#16a34a;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcde Call Now<\/a>\n <\/div>\n <\/div>\n\n <p><strong>Booking process:<\/strong><\/p>\n <p>\u2705 <strong>Step 1:<\/strong> Contact Land Holders \u2014 tell us your budget and preferred plot size<br>\n \u2705 <strong>Step 2:<\/strong> We share current inventory, available plot numbers, and verified pricing<br>\n \u2705 <strong>Step 3:<\/strong> Select your plot \u2014 standard, corner, or park-facing<br>\n \u2705 <strong>Step 4:<\/strong> Submit CNIC copies, nominee details, and booking form<br>\n \u2705 <strong>Step 5:<\/strong> Pay 20% down payment via pay order, transfer, or cash deposit<br>\n \u2705 <strong>Step 6:<\/strong> Receive allocation confirmation and installment schedule<br>\n \u2705 <strong>Ongoing:<\/strong> Payment tracking, transfer support, and development updates<\/p>\n\n \n <h2 id=\"faqs\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Frequently Asked Questions<\/h2>\n\n <div class=\"faq-item\">\n <h3>What is the price of a 5 Marla plot in Etihad Town Phase 4?<\/h3>\n <p>The pre-launch price is PKR 59,00,000 (59 lakh). Down payment is PKR 11,80,000 (20%) and monthly installment is PKR 59,000 for 30 months.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>What is the price of a 10 Marla plot?<\/h3>\n <p>PKR 1,05,00,000 (1.05 crore). Down payment PKR 21,00,000 (20%) with monthly installment of PKR 1,50,000 for 30 months.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>What is the price of a 20 Marla (1 Kanal) plot?<\/h3>\n <p>Two categories are available. Category 1: PKR 1,95,00,000 (1.95 crore) with PKR 1,95,000\/month. Category 2 (Premium): PKR 3,70,00,000 (3.70 crore) with PKR 3,70,000\/month. Both follow the same 3-year plan structure.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>What is the payment plan duration?<\/h3>\n <p>3 years \u2014 comprising 20% down payment, 10% ballot, 4 balloon payments of 5% each, 30 monthly installments of 1%, and 20% on possession.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Is Etihad Town Phase 4 LDA approved?<\/h3>\n <p>The Etihad Group has a track record of LDA-approved projects (Phase 1 & 2 under NOC LDA\/DMP-I\/1683). The official NOC for Phase 4 is expected to be confirmed at or near the formal launch. Land Holders recommends verifying NOC status before booking.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Are these pre-launch or final prices?<\/h3>\n <p>These are pre-launch rates \u2014 the lowest prices in the project's lifecycle. Prices will increase after the formal launch, balloting, and as development progresses. Pre-launch is the optimal entry window.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Where is Etihad Town Phase 4 located?<\/h3>\n <p>Near Pine Avenue and Chenab Road, adjacent to Etihad Town Phase 2 and Phase 3. Close to Lake City and 3\u20135 minutes from Halloki Interchange (Lahore Ring Road).<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Can overseas Pakistanis book at pre-launch rates?<\/h3>\n <p>Yes. Contact Land Holders on WhatsApp (+92 311 1655111) and we will handle on-ground representation, documentation, and booking on your behalf. Remote booking via pay order or bank transfer is available.<\/p>\n <\/div>\n\n \n <div class=\"cta-footer\">\n <h3>Secure Your Plot at Pre-Launch Prices<\/h3>\n <p>Pre-launch rates won't last. Once the formal launch happens, prices increase. Book now through Land Holders \u2014 Zameen Say Ghar Tak.<\/p>\n <div class=\"btn-row\">\n <a href=\"https:\/\/wa.me\/923111655111?text=Book%20me%20a%20plot%20in%20Etihad%20Town%20Phase%204%20at%20pre-launch%20rates\" style=\"display:inline-flex;align-items:center;gap:7px;background:#1a6fe8;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcf1 Book on WhatsApp<\/a>\n <a href=\"https:\/\/www.landholders.pk\/etihad-town-phase-4-coming-soon\/\" style=\"display:inline-flex;align-items:center;gap:7px;background:transparent;color:rgba(255,255,255,.85)!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:500;text-decoration:none!important;border:1px solid rgba(255,255,255,.28);white-space:nowrap;\">\ud83d\udcc4 Phase 4 Complete Guide<\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n<div class=\"lh-footer\">\n <div class=\"wm\">Land Holders<\/div>\n <div class=\"tg\">Zameen Say Ghar Tak<\/div>\n<\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Etihad Town Phase 4 Pre-Launch Payment Plan 2026 \u2014 Residential Plots | Land Holders Land Holders\u203a Blog\u203a Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026 \ud83d\ude80 Pre-Launch Rates \u2014 Limited Time Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026Residential Plots \u00b7 5, 10 & 20 Marla \u00b7 3-Year Installments \u00b7 20% Down Payment […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,160,126],"tags":[],"class_list":["post-19421","post","type-post","status-publish","format-standard","hentry","category-etihad-town","category-etihad-town-phase-4","category-housing-societies"],"_links":{"self":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts\/19421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19421"}],"version-history":[{"count":4,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts\/19421\/revisions"}],"predecessor-version":[{"id":19427,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts\/19421\/revisions\/19427"}],"wp:attachment":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\n\n\n\n\nEtihad Town Phase 4 Pre-Launch Payment Plan 2026 \u2014 Residential Plots | Land Holders<\/title>\n<meta name=\"description\" content=\"Official pre-launch payment plan for Etihad Town Phase 4 residential plots. 5 Marla from PKR 59 lakh, 10 Marla from PKR 1.05 crore, 20 Marla from PKR 1.95 crore. 3-year installment plan with 20% booking. Book through Land Holders.\">\n<meta name=\"keywords\" content=\"Etihad Town Phase 4 payment plan, Etihad Town Phase 4 pre launch, Etihad Town Phase 4 price, Etihad Town Phase 4 residential plots, Etihad Town Phase 4 5 Marla price, Etihad Town Phase 4 10 Marla price\">\n<link rel=\"canonical\" href=\"https:\/\/www.landholders.pk\/etihad-town-phase-4-pre-launch-payment-plan-2026\/\">\n<meta property=\"og:title\" content=\"Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026 | Land Holders\">\n<meta property=\"og:description\" content=\"Pre-launch residential plot prices for Etihad Town Phase 4. 5 Marla PKR 59L, 10 Marla PKR 1.05Cr, 20 Marla PKR 1.95Cr. 3-year plan, 20% booking. Book with Land Holders.\">\n<meta property=\"og:type\" content=\"article\">\n<meta property=\"og:url\" content=\"https:\/\/www.landholders.pk\/etihad-town-phase-4-pre-launch-payment-plan-2026\/\">\n<script type=\"application\/ld+json\">[{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Etihad Town Phase 4 Pre-Launch Payment Plan 2026 \u2014 Residential Plots | Land Holders\", \"description\": \"Official pre-launch payment plan for Etihad Town Phase 4 residential plots. 5, 10, and 20 Marla plots on a 3-year installment plan with 20% down payment. Complete breakdown, terms, and booking guide by Land Holders.\", \"author\": {\"@type\": \"Organization\", \"name\": \"Land Holders\", \"url\": \"https:\/\/www.landholders.pk\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Land Holders\", \"url\": \"https:\/\/www.landholders.pk\", \"logo\": {\"@type\": \"ImageObject\", \"url\": \"https:\/\/www.landholders.pk\/wp-content\/uploads\/2025\/06\/land-holders-logo.png\"}}, \"datePublished\": \"2026-05-18\", \"dateModified\": \"2026-05-18\", \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/www.landholders.pk\/etihad-town-phase-4-pre-launch-payment-plan-2026\/\"}}, {\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/www.landholders.pk\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Blog\", \"item\": \"https:\/\/www.landholders.pk\/blog\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026\"}]}, {\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is the price of a 5 Marla plot in Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The pre-launch price of a 5 Marla residential plot in Etihad Town Phase 4 is PKR 59,00,000 (59 lakh). The 20% down payment is PKR 11,80,000 and the monthly installment is PKR 59,000 for 30 months.\"}}, {\"@type\": \"Question\", \"name\": \"What is the price of a 10 Marla plot in Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The pre-launch price of a 10 Marla residential plot is PKR 1,05,00,000 (1.05 crore). The 20% down payment is PKR 21,00,000 and the monthly installment is PKR 1,50,000 for 30 months.\"}}, {\"@type\": \"Question\", \"name\": \"What is the price of a 20 Marla (1 Kanal) plot in Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Two 20 Marla categories are available. Category 1 is priced at PKR 1,95,00,000 (1.95 crore) with PKR 39,00,000 down payment and PKR 1,95,000 monthly. Category 2 is priced at PKR 3,70,00,000 (3.70 crore) with PKR 74,00,000 down payment and PKR 3,70,000 monthly.\"}}, {\"@type\": \"Question\", \"name\": \"What is the payment plan duration for Etihad Town Phase 4?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Etihad Town Phase 4 offers a 3-year payment plan with 20% down payment, 10% ballot payment, 4 balloon payments of 5% each, 30 monthly installments of 1%, and 20% possession payment.\"}}, {\"@type\": \"Question\", \"name\": \"Is Etihad Town Phase 4 LDA approved?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The developer has a track record of LDA-approved projects (Phase 1 NOC: LDA\/DMP-I\/1683). The official NOC status for Phase 4 is expected to be confirmed at or near the formal launch. Land Holders recommends verifying NOC status before booking.\"}}, {\"@type\": \"Question\", \"name\": \"Where is Etihad Town Phase 4 located?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Etihad Town Phase 4 is located near Pine Avenue and Chenab Road, adjacent to Etihad Town Phase 2 and Phase 3, and close to Lake City. It is accessible via Lahore Ring Road (Halloki Interchange) within 3-5 minutes.\"}}, {\"@type\": \"Question\", \"name\": \"Are these pre-launch prices or final prices?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"These are pre-launch prices, which are typically the lowest prices offered during a project's lifecycle. Prices are expected to increase once the formal launch takes place and development progresses. Pre-launch buyers historically benefit from the highest appreciation.\"}}, {\"@type\": \"Question\", \"name\": \"How can I book a plot in Etihad Town Phase 4 through Land Holders?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Contact Land Holders at +92 311 1655111 via WhatsApp or phone. We will guide you through plot selection, documentation, and the booking process. Visit our office at Bahria Town Lahore for in-person consultation.\"}}]}, {\"@context\": \"https:\/\/schema.org\", \"@type\": \"RealEstateAgent\", \"name\": \"Land Holders\", \"description\": \"Zameen Say Ghar Tak \u2014 trusted real estate agency in Bahria Town Lahore.\", \"url\": \"https:\/\/www.landholders.pk\", \"telephone\": \"+923111655111\", \"email\": \"info@landholders.pk\", \"address\": {\"@type\": \"PostalAddress\", \"streetAddress\": \"51 Nishter Commercial, Sector E, Lavandus Block, Bahria Town\", \"addressLocality\": \"Lahore\", \"addressRegion\": \"Punjab\", \"addressCountry\": \"PK\"}, \"openingHours\": \"Sa-Th 10:00-19:00\"}]<\/script>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Plus+Jakarta+Sans:wght@300;400;500;600;700;800&display=swap\" 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.cards-grid{grid-template-columns:1fr!important;}\n}\n@media(max-width:480px){.stats-grid{grid-template-columns:1fr!important;}}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"lh-header\">\n <div class=\"lh-header-inner\">\n <nav class=\"lh-crumb\">\n <a href=\"https:\/\/www.landholders.pk\">Land Holders<\/a><span class=\"s\">\u203a<\/span>\n <a href=\"https:\/\/www.landholders.pk\/blog\/\">Blog<\/a><span class=\"s\">\u203a<\/span>\n <span>Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026<\/span>\n <\/nav>\n <div class=\"lh-pill\">\ud83d\ude80 Pre-Launch Rates \u2014 Limited Time<\/div>\n <h1>Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026<span>Residential Plots \u00b7 5, 10 & 20 Marla \u00b7 3-Year Installments \u00b7 20% Down Payment<\/span><\/h1>\n <p class=\"lh-lead\">Etihad Town Phase 4 has released its pre-launch residential plot payment plan. This is the earliest \u2014 and cheapest \u2014 entry point into the Etihad Group's newest project. This guide breaks down every number, explains the payment structure, and helps you decide if this is the right investment for you.<\/p>\n <div class=\"lh-header-meta\">\n <span>Published 2026-05-18 \u00b7 Land Holders Research<\/span>\n <\/div>\n <\/div>\n<\/div>\n\n<div class=\"lh-wrap lh-body\">\n\n <div class=\"toc-box\">\n <h3>What's Inside This Guide<\/h3>\n <ol>\n <li><a href=\"#overview\">Pre-Launch Overview \u2014 Key Numbers<\/a><\/li>\n <li><a href=\"#plan-structure\">Payment Plan Structure \u2014 How It Works<\/a><\/li>\n <li><a href=\"#5marla\">5 Marla Plot \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#10marla\">10 Marla Plot \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#20marla-cat1\">20 Marla (Category 1) \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#20marla-cat2\">20 Marla (Category 2) \u2014 Full Breakdown<\/a><\/li>\n <li><a href=\"#comparison\">Side-by-Side Price Comparison<\/a><\/li>\n <li><a href=\"#premiums\">Premium Charges \u2014 Corner, Park-Facing & More<\/a><\/li>\n <li><a href=\"#terms\">Terms & Conditions<\/a><\/li>\n <li><a href=\"#why-prelaunch\">Why Pre-Launch Prices Matter<\/a><\/li>\n <li><a href=\"#location\">Phase 4 Location & Connectivity<\/a><\/li>\n <li><a href=\"#developer\">Developer \u2014 Etihad Group Track Record<\/a><\/li>\n <li><a href=\"#how-to-book\">How to Book Through Land Holders<\/a><\/li>\n <li><a href=\"#faqs\">Frequently Asked Questions<\/a><\/li>\n <\/ol>\n <\/div>\n\n \n <div class=\"highlight-banner\">\n <h3>\ud83d\ude80 Pre-Launch Prices \u2014 Book Now Before Rates Increase<\/h3>\n <p>Pre-launch rates are the lowest prices in a project's lifecycle. Once the formal launch happens, these prices will increase. Secure your plot today.<\/p>\n <div class=\"btn-row\">\n <a href=\"https:\/\/wa.me\/923111655111?text=I%20want%20to%20book%20a%20plot%20in%20Etihad%20Town%20Phase%204%20at%20pre-launch%20rates\" style=\"display:inline-flex;align-items:center;gap:7px;background:#1a6fe8;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcf1 Book on WhatsApp<\/a>\n <a href=\"tel:+923111655111\" style=\"display:inline-flex;align-items:center;gap:7px;background:transparent;color:rgba(255,255,255,.85)!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:500;text-decoration:none!important;border:1px solid rgba(255,255,255,.28);white-space:nowrap;\">\ud83d\udcde Call +92 311 1655111<\/a>\n <\/div>\n <\/div>\n\n \n <h2 id=\"overview\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Pre-Launch Overview \u2014 Key Numbers at a Glance<\/h2>\n\n <div class=\"stats-grid\">\n <div class=\"stat-box\"><div class=\"num\">PKR 59L<\/div><div class=\"lbl\">5 Marla From<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">PKR 1.05Cr<\/div><div class=\"lbl\">10 Marla From<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">3 Years<\/div><div class=\"lbl\">Payment Duration<\/div><\/div>\n <\/div>\n\n <table class=\"lh-table\">\n <thead><tr><th>Plot Size<\/th><th>Total Price<\/th><th>Down Payment (20%)<\/th><th>Monthly (1% \u00d7 30)<\/th><th>Possession (20%)<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>5 Marla<\/strong><\/td><td>PKR 59,00,000<\/td><td>PKR 11,80,000<\/td><td>PKR 59,000<\/td><td>PKR 11,80,000<\/td><\/tr>\n <tr><td><strong>10 Marla<\/strong><\/td><td>PKR 1,05,00,000<\/td><td>PKR 21,00,000<\/td><td>PKR 1,50,000<\/td><td>PKR 21,00,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 1)<\/strong><\/td><td>PKR 1,95,00,000<\/td><td>PKR 39,00,000<\/td><td>PKR 1,95,000<\/td><td>PKR 39,00,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 2)<\/strong><\/td><td>PKR 3,70,00,000<\/td><td>PKR 74,00,000<\/td><td>PKR 3,70,000<\/td><td>PKR 74,00,000<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n <p>These are <strong>pre-launch rates<\/strong> \u2014 the lowest prices the developer will offer for Phase 4. Historically, Etihad Town pre-launch buyers in Phase 1 and Phase 2 saw significant appreciation once development progressed and formal launches took place. This is the window to enter at the bottom of the price curve.<\/p>\n\n \n <h2 id=\"plan-structure\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Payment Plan Structure \u2014 How It Works<\/h2>\n <p>Etihad Town Phase 4 residential plots follow a <strong>3-year installment plan<\/strong> with six payment components. Here's how the structure works:<\/p>\n\n <div class=\"info-card\">\n <h3>\ud83d\udccb 3-Year Payment Plan Breakdown<\/h3>\n <table class=\"lh-table\" style=\"margin:12px 0 0;\">\n <thead><tr><th>Component<\/th><th>Percentage<\/th><th>When It's Due<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>Down Payment<\/strong><\/td><td>20% of total price<\/td><td>At time of booking<\/td><\/tr>\n <tr><td><strong>Ballot Payment<\/strong><\/td><td>10% of total price<\/td><td>At time of ballot\/allotment<\/td><\/tr>\n <tr><td><strong>4 Balloon Payments<\/strong><\/td><td>5% each (20% total)<\/td><td>Semi-annually during the plan<\/td><\/tr>\n <tr><td><strong>30 Monthly Installments<\/strong><\/td><td>1% each (30% total)<\/td><td>Monthly \u2014 starting 30 days after booking<\/td><\/tr>\n <tr><td><strong>Possession Payment<\/strong><\/td><td>20% of total price<\/td><td>At time of possession<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n <p>This structure is consistent with Etihad Group's approach in previous phases. The 1% monthly installment is deliberately kept low to make the plan accessible \u2014 the heavier lifting happens through the ballot and balloon payments, which are spaced out to give buyers time to arrange funds.<\/p>\n\n \n <h2 id=\"5marla\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">5 Marla Plot \u2014 Full Breakdown<\/h2>\n <p>The 5 Marla residential plot is the most popular size in Pakistani housing societies \u2014 and at PKR 59 lakh, Etihad Town Phase 4 offers one of the most competitive pre-launch prices in the Lahore market for an Etihad Group project.<\/p>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>5 Marla Residential Plot<\/h4>\n <div class=\"price\">Total Price: PKR 59,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 11,80,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 5,90,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 2,95,000 \u00d7 4 = PKR 11,80,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 59,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 11,80,000<\/span><\/div>\n <\/div>\n\n <p><strong>Who should consider this?<\/strong> First-time buyers looking for affordable entry into an Etihad Group project. The monthly installment of PKR 59,000 is manageable for many middle-income families and salaried professionals. It's also the most liquid plot size for resale if you're buying purely as an investment.<\/p>\n\n \n <h2 id=\"10marla\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">10 Marla Plot \u2014 Full Breakdown<\/h2>\n <p>The 10 Marla plot offers a significant step up in space \u2014 ideal for families wanting a spacious home or investors targeting the premium residential segment.<\/p>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>10 Marla Residential Plot<\/h4>\n <div class=\"price\">Total Price: PKR 1,05,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 21,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 10,50,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 5,25,000 \u00d7 4 = PKR 21,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 1,50,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 21,00,000<\/span><\/div>\n <\/div>\n\n <p><strong>Who should consider this?<\/strong> Established families planning to build a proper home, or investors who want to target the upper-mid market where per-marla appreciation tends to be strongest. The PKR 1.05 crore total is competitive compared to 10 Marla plots in mature societies.<\/p>\n\n \n <h2 id=\"20marla-cat1\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">20 Marla (Category 1) \u2014 Full Breakdown<\/h2>\n <p>The first 20 Marla category is priced at PKR 1.95 crore \u2014 offering 1 Kanal of land at a per-marla rate that represents strong value at the pre-launch stage.<\/p>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>20 Marla Residential \u2014 Category 1<\/h4>\n <div class=\"price\">Total Price: PKR 1,95,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 39,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 19,50,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 9,75,000 \u00d7 4 = PKR 39,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 1,95,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 39,00,000<\/span><\/div>\n <\/div>\n\n <p><strong>Category 1 vs Category 2:<\/strong> The two 20 Marla categories likely differ in location, block, or plot positioning within the society. Category 1 at PKR 1.95 crore may represent standard-location 1 Kanal plots, while Category 2 at PKR 3.70 crore likely represents premium-location plots (main boulevard, corner, or prime-block positioning). Contact Land Holders for specific category details once the map is released.<\/p>\n\n \n <h2 id=\"20marla-cat2\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">20 Marla (Category 2) \u2014 Full Breakdown<\/h2>\n\n <div class=\"price-card\">\n <div class=\"price-card-header\">\n <h4>20 Marla Residential \u2014 Category 2 (Premium)<\/h4>\n <div class=\"price\">Total Price: PKR 3,70,00,000<\/div>\n <\/div>\n <div class=\"price-row\"><span class=\"label\">Down Payment (20%)<\/span><span class=\"value\">PKR 74,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Ballot Payment (10%)<\/span><span class=\"value\">PKR 37,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">4 Balloon Payments (5% each)<\/span><span class=\"value\">PKR 18,50,000 \u00d7 4 = PKR 74,00,000<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">30 Monthly Installments (1%)<\/span><span class=\"value\">PKR 3,70,000\/month<\/span><\/div>\n <div class=\"price-row\"><span class=\"label\">Possession Payment (20%)<\/span><span class=\"value\">PKR 74,00,000<\/span><\/div>\n <\/div>\n\n <p><strong>Who should consider this?<\/strong> High-net-worth investors and families seeking premium, large-format living. At PKR 3.70 crore for 1 Kanal, this category is positioned as the luxury tier within Phase 4. The monthly installment of PKR 3.70 lakh reflects the premium pricing but the 3-year plan still provides structured payment flexibility.<\/p>\n\n \n <h2 id=\"comparison\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Side-by-Side Price Comparison<\/h2>\n <p>Here's how the four residential options compare at a glance \u2014 including per-marla rates to help you evaluate value:<\/p>\n\n <table class=\"lh-table\">\n <thead><tr><th>Plot Size<\/th><th>Total Price<\/th><th>Per Marla Rate<\/th><th>Booking (20%)<\/th><th>Monthly (1%)<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>5 Marla<\/strong><\/td><td>PKR 59,00,000<\/td><td>PKR 11,80,000<\/td><td>PKR 11,80,000<\/td><td>PKR 59,000<\/td><\/tr>\n <tr><td><strong>10 Marla<\/strong><\/td><td>PKR 1,05,00,000<\/td><td>PKR 10,50,000<\/td><td>PKR 21,00,000<\/td><td>PKR 1,50,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 1)<\/strong><\/td><td>PKR 1,95,00,000<\/td><td>PKR 9,75,000<\/td><td>PKR 39,00,000<\/td><td>PKR 1,95,000<\/td><\/tr>\n <tr><td><strong>20 Marla (Cat 2)<\/strong><\/td><td>PKR 3,70,00,000<\/td><td>PKR 18,50,000<\/td><td>PKR 74,00,000<\/td><td>PKR 3,70,000<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n <p><strong>Key insight:<\/strong> The per-marla rate decreases as plot size increases (excluding Cat 2 premium). 5 Marla comes at PKR 11.80 lakh per marla, while 20 Marla Cat 1 is PKR 9.75 lakh per marla \u2014 a <strong>17% discount per marla<\/strong> for buying larger. This is typical in pre-launch pricing and rewards investors who can commit to larger plots.<\/p>\n\n \n <h2 id=\"premiums\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Premium Charges \u2014 Corner, Park-Facing & More<\/h2>\n <p>The base prices above are for standard plots. The developer charges additional premiums for preferred positions:<\/p>\n\n <table class=\"lh-table\">\n <thead><tr><th>Premium Type<\/th><th>Additional Charge<\/th><th>Example (5 Marla Base PKR 59L)<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><strong>Corner Plot<\/strong><\/td><td>+10% on total price<\/td><td>PKR 64,90,000<\/td><\/tr>\n <tr><td><strong>Park-Facing Plot<\/strong><\/td><td>+10% on total price<\/td><td>PKR 64,90,000<\/td><\/tr>\n <tr><td><strong>Corner + Park-Facing<\/strong><\/td><td>+15% on total price<\/td><td>PKR 67,85,000<\/td><\/tr>\n <tr><td><strong>50-ft Wide Road & Above<\/strong><\/td><td>+10% on total price<\/td><td>PKR 64,90,000<\/td><\/tr>\n <\/tbody>\n <\/table>\n\n <p><strong>Are premiums worth paying?<\/strong> Corner and park-facing plots typically command higher resale values and rental rates in mature societies. In Etihad Town Phase 1, corner plots trade at a 15\u201325% premium over standard plots. So paying a 10% premium at pre-launch often yields a net positive return compared to standard plots over a 3\u20135 year hold period. However, if your budget is tight, a standard plot at base price still offers strong appreciation potential.<\/p>\n\n \n <h2 id=\"terms\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Terms & Conditions<\/h2>\n\n <div class=\"info-card\">\n <h3>\ud83d\udccb Official Terms<\/h3>\n <table class=\"lh-table\" style=\"margin:12px 0 0;\">\n <tbody>\n <tr><td style=\"font-weight:700;width:260px;\">Price includes<\/td><td>Cost of land only<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Development charges<\/td><td>May be charged separately<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Price changes<\/td><td>Prices subject to change without prior notice<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">First installment<\/td><td>Due 30 days after submission of down payment<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">File processing fee<\/td><td>Charged separately<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Payment methods<\/td><td>Pay order, bank transfer, or cash deposit at designated bank<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">Documentation<\/td><td>CNIC copies + nominee information required at booking<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n <div class=\"advisory\">\n <h3>\u26a0\ufe0f Important Buyer Advisory<\/h3>\n <p>These are <strong>pre-launch rates<\/strong>. While the Etihad Group has a strong track record of LDA-approved development (Phase 1 NOC: LDA\/DMP-I\/1683), Land Holders recommends that buyers verify the official NOC status for Phase 4 before finalising their booking. We will update this page with NOC confirmation as soon as it is publicly announced. Pre-launch investment carries higher potential returns but also requires due diligence.<\/p>\n <\/div>\n\n \n <h2 id=\"why-prelaunch\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Why Pre-Launch Prices Matter<\/h2>\n <p>Pre-launch pricing is the earliest entry point in any real estate project's lifecycle \u2014 and historically, it's where the most significant returns are generated. Here's why:<\/p>\n\n <p><strong>1. Lowest price point in the project's history.<\/strong> Once the formal launch happens \u2014 with a public event, marketing push, and balloting \u2014 prices increase. In Etihad Town Phase 2, pre-launch buyers saw price increases of 15\u201330% between pre-launch and post-ballot stages for comparable plot sizes.<\/p>\n\n <p><strong>2. Development progress drives price growth.<\/strong> As roads are built, boundary walls go up, and infrastructure becomes visible, buyer confidence increases and prices rise. Pre-launch buyers ride this entire appreciation curve from Day 1.<\/p>\n\n <p><strong>3. Plot selection advantage.<\/strong> Pre-launch buyers typically get first pick of plot numbers and positions. Corner plots, park-facing plots, and main-road plots get snapped up early. If you want a premium position without paying secondary-market premiums later, pre-launch is the window.<\/p>\n\n <p><strong>4. Lower monthly commitment.<\/strong> At PKR 59,000\/month for 5 Marla, the pre-launch installment is the most affordable it will ever be. Post-launch plans for the same plot size \u2014 if available \u2014 will have higher total prices and correspondingly higher installments.<\/p>\n\n \n <h2 id=\"location\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Phase 4 Location & Connectivity<\/h2>\n <p>Etihad Town Phase 4 is located near <strong>Pine Avenue and Chenab Road<\/strong>, adjacent to the already-developing Etihad Town Phase 2 and Phase 3. The location is close to Lake City and within the rapidly developing Lahore southern corridor.<\/p>\n\n <div class=\"cards-grid\">\n <div class=\"card\">\n <h4>\ud83d\udee3\ufe0f Lahore Ring Road<\/h4>\n <p>3\u20135 minutes from Halloki Interchange. Full connectivity to DHA, airport, Johar Town, and northern Lahore via SL-3 and SL-4.<\/p>\n <\/div>\n <div class=\"card\">\n <h4>\ud83c\udfd8\ufe0f Adjacent to Phase 2 & 3<\/h4>\n <p>Directly next to the already-developing earlier phases. Benefits from shared infrastructure and established road networks.<\/p>\n <\/div>\n <div class=\"card\">\n <h4>\ud83c\udf0a Near Lake City<\/h4>\n <p>Close to one of Lahore's established Raiwind Road communities \u2014 adding to the area's commercial and residential maturity.<\/p>\n <\/div>\n <div class=\"card\">\n <h4>\ud83d\ude97 Pine Avenue Corridor<\/h4>\n <p>Connected via Pine Avenue \u2014 the 150-ft commercial boulevard running through Phase 2 and Phase 3, extending commercial access.<\/p>\n <\/div>\n <\/div>\n\n <p>The location's proximity to already-developing Etihad phases is a significant advantage. Phase 4 won't be an isolated greenfield project \u2014 it's an extension of an existing, active development corridor with visible infrastructure, occupied homes, and advancing road networks.<\/p>\n\n \n <h2 id=\"developer\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Developer \u2014 Etihad Group Track Record<\/h2>\n <p>Etihad Group (Union Developers) is one of Lahore's most established development companies with a portfolio spanning housing, education, healthcare, and commercial projects. Their real estate credibility is anchored by visible, delivered projects \u2014 not just promises.<\/p>\n\n <div class=\"stats-grid\">\n <div class=\"stat-box\"><div class=\"num\">9+<\/div><div class=\"lbl\">Projects Delivered<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">Phase 1<\/div><div class=\"lbl\">Fully Populated<\/div><\/div>\n <div class=\"stat-box\"><div class=\"num\">3 Cities<\/div><div class=\"lbl\">Lahore \u00b7 Sialkot \u00b7 RYK<\/div><\/div>\n <\/div>\n\n <p>Key landmark projects by the Etihad Group include the <strong>LUMS Campus, UCP Lahore Campus, Sukh Chayn Gardens, and Sheikh Zayed Medical College and Hospital<\/strong>. In the housing sector, Etihad Town Phase 1 on Raiwind Road is their most visible success \u2014 a fully developed, fully occupied community with carpeted roads, underground electrification, commercial areas with McDonald's and Al-Fatah, and over 300 constructed homes.<\/p>\n <p>This institutional-grade track record \u2014 spanning education, healthcare, and residential development \u2014 provides a level of developer confidence that most new housing projects in Lahore cannot match.<\/p>\n\n \n <h2 id=\"how-to-book\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">How to Book Through Land Holders<\/h2>\n\n <div class=\"info-card\">\n <h3>\ud83d\udccb Book with Land Holders<\/h3>\n <table class=\"lh-table\" style=\"margin:12px 0 18px;\">\n <tbody>\n <tr><td style=\"font-weight:700;width:130px;\">\ud83d\udcf1 WhatsApp<\/td><td><a href=\"https:\/\/wa.me\/923111655111\">+92 311 1655111<\/a><\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83d\udcde Call<\/td><td><a href=\"tel:+923111655111\">+92 311 1655111<\/a><\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83d\udce7 Email<\/td><td><a href=\"mailto:info@landholders.pk\">info@landholders.pk<\/a><\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83c\udfe2 Visit<\/td><td>51 Nishter Commercial, Sector E, Lavandus Block, Bahria Town Lahore<\/td><\/tr>\n <tr><td style=\"font-weight:700;\">\ud83d\udd50 Hours<\/td><td>Saturday\u2013Thursday, 10 AM \u2013 7 PM<\/td><\/tr>\n <\/tbody>\n <\/table>\n <div style=\"display:flex;gap:12px;flex-wrap:wrap;\">\n <a href=\"https:\/\/wa.me\/923111655111?text=I%20want%20to%20book%20a%20plot%20in%20Etihad%20Town%20Phase%204%20at%20pre-launch%20rates\" style=\"display:inline-flex;align-items:center;gap:7px;background:#1a6fe8;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcf1 Book on WhatsApp<\/a>\n <a href=\"tel:+923111655111\" style=\"display:inline-flex;align-items:center;gap:7px;background:#16a34a;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcde Call Now<\/a>\n <\/div>\n <\/div>\n\n <p><strong>Booking process:<\/strong><\/p>\n <p>\u2705 <strong>Step 1:<\/strong> Contact Land Holders \u2014 tell us your budget and preferred plot size<br>\n \u2705 <strong>Step 2:<\/strong> We share current inventory, available plot numbers, and verified pricing<br>\n \u2705 <strong>Step 3:<\/strong> Select your plot \u2014 standard, corner, or park-facing<br>\n \u2705 <strong>Step 4:<\/strong> Submit CNIC copies, nominee details, and booking form<br>\n \u2705 <strong>Step 5:<\/strong> Pay 20% down payment via pay order, transfer, or cash deposit<br>\n \u2705 <strong>Step 6:<\/strong> Receive allocation confirmation and installment schedule<br>\n \u2705 <strong>Ongoing:<\/strong> Payment tracking, transfer support, and development updates<\/p>\n\n \n <h2 id=\"faqs\" style=\"font-size:clamp(20px,3.5vw,28px);font-weight:800;color:#0d1b3e;margin:56px 0 14px;line-height:1.2;letter-spacing:-.02em;\">Frequently Asked Questions<\/h2>\n\n <div class=\"faq-item\">\n <h3>What is the price of a 5 Marla plot in Etihad Town Phase 4?<\/h3>\n <p>The pre-launch price is PKR 59,00,000 (59 lakh). Down payment is PKR 11,80,000 (20%) and monthly installment is PKR 59,000 for 30 months.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>What is the price of a 10 Marla plot?<\/h3>\n <p>PKR 1,05,00,000 (1.05 crore). Down payment PKR 21,00,000 (20%) with monthly installment of PKR 1,50,000 for 30 months.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>What is the price of a 20 Marla (1 Kanal) plot?<\/h3>\n <p>Two categories are available. Category 1: PKR 1,95,00,000 (1.95 crore) with PKR 1,95,000\/month. Category 2 (Premium): PKR 3,70,00,000 (3.70 crore) with PKR 3,70,000\/month. Both follow the same 3-year plan structure.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>What is the payment plan duration?<\/h3>\n <p>3 years \u2014 comprising 20% down payment, 10% ballot, 4 balloon payments of 5% each, 30 monthly installments of 1%, and 20% on possession.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Is Etihad Town Phase 4 LDA approved?<\/h3>\n <p>The Etihad Group has a track record of LDA-approved projects (Phase 1 & 2 under NOC LDA\/DMP-I\/1683). The official NOC for Phase 4 is expected to be confirmed at or near the formal launch. Land Holders recommends verifying NOC status before booking.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Are these pre-launch or final prices?<\/h3>\n <p>These are pre-launch rates \u2014 the lowest prices in the project's lifecycle. Prices will increase after the formal launch, balloting, and as development progresses. Pre-launch is the optimal entry window.<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Where is Etihad Town Phase 4 located?<\/h3>\n <p>Near Pine Avenue and Chenab Road, adjacent to Etihad Town Phase 2 and Phase 3. Close to Lake City and 3\u20135 minutes from Halloki Interchange (Lahore Ring Road).<\/p>\n <\/div>\n <div class=\"faq-item\">\n <h3>Can overseas Pakistanis book at pre-launch rates?<\/h3>\n <p>Yes. Contact Land Holders on WhatsApp (+92 311 1655111) and we will handle on-ground representation, documentation, and booking on your behalf. Remote booking via pay order or bank transfer is available.<\/p>\n <\/div>\n\n \n <div class=\"cta-footer\">\n <h3>Secure Your Plot at Pre-Launch Prices<\/h3>\n <p>Pre-launch rates won't last. Once the formal launch happens, prices increase. Book now through Land Holders \u2014 Zameen Say Ghar Tak.<\/p>\n <div class=\"btn-row\">\n <a href=\"https:\/\/wa.me\/923111655111?text=Book%20me%20a%20plot%20in%20Etihad%20Town%20Phase%204%20at%20pre-launch%20rates\" style=\"display:inline-flex;align-items:center;gap:7px;background:#1a6fe8;color:#ffffff!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:700;text-decoration:none!important;white-space:nowrap;letter-spacing:.02em;\">\ud83d\udcf1 Book on WhatsApp<\/a>\n <a href=\"https:\/\/www.landholders.pk\/etihad-town-phase-4-coming-soon\/\" style=\"display:inline-flex;align-items:center;gap:7px;background:transparent;color:rgba(255,255,255,.85)!important;padding:11px 22px;border-radius:6px;font-size:13px;font-weight:500;text-decoration:none!important;border:1px solid rgba(255,255,255,.28);white-space:nowrap;\">\ud83d\udcc4 Phase 4 Complete Guide<\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n<div class=\"lh-footer\">\n <div class=\"wm\">Land Holders<\/div>\n <div class=\"tg\">Zameen Say Ghar Tak<\/div>\n<\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Etihad Town Phase 4 Pre-Launch Payment Plan 2026 \u2014 Residential Plots | Land Holders Land Holders\u203a Blog\u203a Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026 \ud83d\ude80 Pre-Launch Rates \u2014 Limited Time Etihad Town Phase 4 \u2014 Pre-Launch Payment Plan 2026Residential Plots \u00b7 5, 10 & 20 Marla \u00b7 3-Year Installments \u00b7 20% Down Payment […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,160,126],"tags":[],"class_list":["post-19421","post","type-post","status-publish","format-standard","hentry","category-etihad-town","category-etihad-town-phase-4","category-housing-societies"],"_links":{"self":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts\/19421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19421"}],"version-history":[{"count":4,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts\/19421\/revisions"}],"predecessor-version":[{"id":19427,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=\/wp\/v2\/posts\/19421\/revisions\/19427"}],"wp:attachment":[{"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.landholders.pk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}