What Is Pine Avenue?

Pine Avenue is the main commercial corridor of Etihad Town Phase 2 — a 150-foot-wide boulevard designed as the retail, dining, and business hub of the society. It runs through both Phase 2 and Phase 3, connecting Khayaban-e-Jinnah to Ferozepur Road, making it one of the widest and most strategically positioned commercial roads in any LDA-approved housing society in the Lahore southern corridor.

Unlike internal commercial plots tucked away inside residential blocks, Pine Avenue plots sit on a major through-road with visibility and traffic flow from the entire Etihad Town community — plus external traffic from surrounding neighbourhoods. This makes Pine Avenue commercial plots function more like main-road commercial property than typical society commercial.

Pine Avenue's commercial significance is further amplified by its proximity to the proposed CBD 2 (Central Business District 2) on nearby Jhelum Road — a Punjab Government-backed initiative that is expected to drive massive commercial demand in this corridor over the coming years.

The 150-ft Boulevard — Road Infrastructure

The 150-foot road width is one of Pine Avenue's strongest selling points. For context, most commercial roads inside housing societies in Lahore are 40–80 feet wide. At 150 feet, Pine Avenue provides:

Road construction is approximately 80% complete as of early 2026, with the developer aiming to make the road fully operational in the near term. The remaining work is primarily black-topping and finishing. This advanced construction stage means investors are buying into a road that is visibly real — not just a line on a master plan.

Location & Connectivity

Pine Avenue benefits from Etihad Town Phase 2's strategic position on Jia Bagga Road, close to Lahore Ring Road's Halloki Interchange. The road itself connects through to Ferozepur Road via the broader Pine Avenue corridor, giving commercial plots access to both internal society traffic and external through-traffic.

Destination	Distance / Time
Halloki Interchange (Ring Road)	3–5 minutes
Ferozepur Road	~4 minutes
LDA City	~5 minutes
Lake City	~5 minutes
Canal Road	5–7 minutes
Raiwind Road / Bahria Town	~15 minutes
DHA Phase 10	~15 minutes
DHA Phase 6	~30 minutes
Allama Iqbal Airport	~30 minutes

The surrounding community context matters for commercial viability. Pine Avenue is surrounded by Lake City, LDA City, Valencia Town, Khayaban-e-Amin, and the Etihad Town residential community itself — representing thousands of families who need retail, dining, healthcare, and services within easy reach. This built-in catchment is what drives long-term commercial demand.

Plot Sizes — Complete Breakdown

Pine Avenue offers four commercial plot sizes, each suited to different business scales and investment strategies:

Payment Plans — All Sizes

Pine Avenue commercial plots are available on flexible installment plans, making commercial investment accessible without requiring full upfront capital. Below are the pricing structures based on available market information:

Size	Total Price	Booking	Monthly Installment	Possession
4 Marla (Back)*	PKR 1.60 Cr	PKR 40 Lakh (25%)	PKR 1.60 Lakh × 25	PKR 32 Lakh
5.33 Marla (Back)	PKR 2.60 Cr	PKR 52 Lakh (20%)	~PKR 4.06 Lakh	PKR 52 Lakh
5.33 Marla (Front)	PKR 3.75 Cr	PKR 75 Lakh (20%)	~PKR 5.86 Lakh	PKR 75 Lakh
8 Marla	PKR 5.60 Cr	PKR 1.20 Cr	~PKR 8.50 Lakh	PKR 1.12 Cr

* Land Holders exclusive deal. Prices subject to change. Corner +10%, park-facing +10%, both +15%, 50ft road +10%. File processing fee separate. Contact Land Holders for current verified pricing on all sizes.

4 Marla Commercial — Land Holders Exclusive Deal

Land Holders is the exclusive deal holder for the 4 Marla commercial plots on Pine Avenue — the most popular size for mid-scale commercial investment. Here is the complete payment breakdown:

The 4 Marla size hits the commercial sweet spot: large enough for a viable retail, restaurant, or office space, yet affordable enough that monthly installments (PKR 1.60 lakh) are manageable for mid-range investors. At full price of PKR 1.60 crore, this represents one of the most accessible commercial entry points on a 150-foot boulevard in the Lahore market.

Best Business Types for Each Plot Size

Choosing the right plot size depends on what business or commercial use you're planning. Here's a practical guide:

Plot Size	Best Business Uses
2.66 Marla	Pharmacy, salon, mobile shop, bakery, dry cleaner, tailor, small office, ATM booth
4 Marla	Restaurant/café, medical clinic, dental office, fashion boutique, showroom, professional office, real estate office
5.33 Marla	Multi-storey office, branded outlet, gym/fitness studio, diagnostic lab, law firm, accounting office, mid-size restaurant
8 Marla	Bank branch, supermarket, branded showroom, commercial plaza, corporate office, large restaurant/food court, mixed-use development

For rental income strategy, the smaller plots (2.66 and 4 Marla) typically offer higher rental yield as a percentage of investment — since demand for smaller commercial spaces is consistently strong. For capital appreciation strategy, the larger plots (5.33 and 8 Marla) tend to appreciate more in absolute terms, especially as the commercial corridor matures and attracts branded tenants.

Development Progress & Timeline

Pine Avenue road construction is well advanced, with approximately 80% of the road work completed as of early 2026. The remaining work is primarily black-topping and finishing touches. The developer has indicated an accelerated timeline for road completion.

The Punjab Government's PKR 39 billion infrastructure project supporting Pine Avenue and the broader corridor adds an external development catalyst. Government-backed road infrastructure in this area is progressing independently of the Etihad Group's internal development — meaning Pine Avenue benefits from both private and public investment.

For commercial investors, this development stage represents the optimal entry window: the road is visibly real (reducing development risk), but plot prices have not yet factored in the premium that comes with a fully operational commercial boulevard.

Investment Case — Why Pine Avenue

Pine Avenue commercial plots offer a distinct investment proposition in the Lahore market. Here's why:

1. Built-in demand from surrounding communities. Etihad Town Phase 2 and Phase 3 together span thousands of kanals of residential development. As these communities fill with families, the demand for retail, dining, healthcare, and services on Pine Avenue grows organically. You're not betting on external foot traffic — the customer base is being built around you.

2. 150-foot road width is rare in LDA-approved societies. Most commercial plots in housing societies sit on 40–60 foot roads. Pine Avenue's 150-foot width puts it in a different category — closer to a main city commercial road than a society internal road. This width supports higher commercial density, better parking, and greater brand visibility.

3. CBD 2 proximity creates upside. The Punjab Government's planned Central Business District 2 on nearby Jhelum Road could transform the entire corridor's commercial character. If CBD 2 materialises as planned, Pine Avenue commercial values could see a step-change in appreciation — an asymmetric upside for early investors.

4. Dual-corridor connectivity. Pine Avenue runs through both Phase 2 and Phase 3, creating a long commercial corridor with multiple access points. This is not a dead-end commercial pocket — it's a through-road that will carry traffic from multiple residential areas and external connections.

5. Flexible installment plans lower the barrier. With the 4 Marla plot available at PKR 1.60 lakh per month through Land Holders, commercial investment on a 150-foot boulevard becomes accessible to mid-range investors who might otherwise be priced out of comparable commercial locations.

6. LDA approval removes legal risk. Under NOC LDA/DMP-I/1683, Pine Avenue plots are fully government-approved. This eliminates the existential risk of investing in commercial plots in unapproved societies — where CDA/LDA action can wipe out entire investments.

Pine Avenue vs Other Commercial Options

How does Pine Avenue stack up against other commercial investment options in Lahore?

Factor	Pine Avenue	Bahria Town Commercial	DHA Commercial
Road Width	150 ft boulevard	Varies (40–100 ft)	Varies (60–120 ft)
Entry Price (4 Marla)	PKR 1.60 Cr	PKR 5–8 Cr+	PKR 10–20 Cr+
Payment Plan	2.5-year installments	Mostly lump-sum/resale	Lump-sum
LDA Approved	✅ Yes	Private authority	DHA authority
Development Stage	Road 80% complete	Varies by location	Mostly developed
Appreciation Potential	High (early-stage corridor)	Moderate (mature market)	Lower % (premium pricing)

The core advantage of Pine Avenue is the combination of wide road, LDA approval, flexible payments, and early-stage pricing. You cannot find a 150-foot boulevard commercial plot in DHA or Bahria Town at PKR 1.60 crore with installments. That price-to-quality ratio is the fundamental investment thesis.

Booking Terms & Policies

Before booking, understand the developer's standard terms for Pine Avenue commercial plots:

How to Book Through Land Holders

Land Holders is the exclusive deal holder for 4 Marla commercial plots on Pine Avenue and can facilitate bookings across all commercial sizes. Our process is designed to be transparent, guided, and hassle-free.

Booking process:

✅ Step 1: Contact us — tell us your budget and preferred plot size
✅ Step 2: We share current inventory and verified pricing
✅ Step 3: Site visit — see Pine Avenue road development in person
✅ Step 4: Select your plot — corner, standard, or premium position
✅ Step 5: Submit booking payment and quota form
✅ Step 6: Receive confirmation and payment schedule
✅ Ongoing: Payment tracking, transfer support, and possession updates

Frequently Asked Questions